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1 死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。
Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。

2 你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

3 领袖和跟风者的区别就在于创新。
Innovation distinguishes between a leader and a follower.

4 求知若饥，虚心若愚。
stay hungry , stay foolish.

5 你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。
If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。

6 你必须要找到你所爱的东西。
You’ve got to find what you love.

7 所有的产品一定会离开苹果商店但不能离开苹果系统，我们要帮助客户持续使用苹果产品，直到寿终正寝。
all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.

8 活着就是为了改变世界，难道还有其他原因吗？本文来自语录大全网
We're here to put a dent in the universe. Otherwise why else even be here?

9 你是否知道在你的生命中，有什么使命是一定要达成的？
你知不知道在你喝一杯咖啡或者做些无意义事情的时候，这些使命又蒙上了一层灰尘？
我们生来就随身带着一件东西，这件东西指示着我们的渴望、兴趣、热情以及好奇心，这就是使命。你不需要任何权威来评断你的使命，没有任何老板、老师、父母、牧师以及任何权威可以帮你来决定。你需要靠你自己来寻找这个独特的使命。
Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don't need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.

10 比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。
less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.

11 任何一款产品都不应该带着BUG去见用户，那怕失信于媒体推迟发布时间。yulu.jb51.net
any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of time.

12 要有勇气追随心声，听从直觉，它们在某种程度上知道你想成为的样子。其他事情都是其次的。
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

13 你是否已经厌倦了为别人而活？不要犹豫，这是你的生活，你拥有绝对的自主权来决定如何生活，不要被其他人的所作所为所束缚。
给自己一个培养自己创造力的机会，不要害怕，不要担心。过自己选择的生活，做自己的老板！
Are you tired of living someone else's dream? No doubt, it's your life and you have every right to spend it in your own inpidual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss.

14 “我把这段话浓缩为：“做我所爱”。去寻找一个能给你的生命带来意义、价值和让你感觉充实的事业。
拥有使命感和目标感才能给生命带来意义、价值和充实。
这不仅对你的健康和寿命有益处，而且即使在你处于困境的时候你也会感觉良好。
在每周一的早上，你能不能利索的爬起来并且对工作日充满期待？如果不能，那么你得重新去寻找。
你会感觉得到你是不是真的找到了。
I've got it down to four words: "Do what you love." Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is 'no', keep looking, you'll know when you find it.

15 不要迷惑于表象而要洞察事务的本质，初学者的心态是行动派的禅宗。
所谓初学者的心态是指，不要无端猜测、不要期望、不要武断也不要偏见。
初学者的心态正如一个新生儿面对这个世界一样，永远充满好奇、求知欲、赞叹。
It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner's mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner's mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.